This course has been designed to equip you with industry knowledge and transferable skills within a new and fresh AI marketing and content creation area.
Discover the transformative potential of Artificial Intelligence (AI) in marketing through this comprehensive 10-week course. Designed to empower marketing professionals, enthusiasts, and career changers alike, this course delves deep into how AI can redefine marketing practices, driving efficiency, personalisation, and strategic decision-making.
This course is ideal for marketing professionals, digital media enthusiasts, and anyone looking to transition into AI-driven marketing. It’s also suitable for career changers who want to gain a competitive edge in the marketing industry.
Learners will:
Generate ideas to develop design concepts for a product or service idea in response to a brief and gain approval to take one of the design concepts forward into production.
Create a production plan for the design concept identified in 1.1, to include:
- Product vision (including an understanding of an associated business plan)
- Planned outputs
- Materials requirements and procurement
- Resources requirements and procurement
- Build schedule
- Testing procedures and methodologies
- Timescales for completion and sign off
- Implement the production plan to create the finished product/service identified.
Evaluate the success of the production process and the product itself, identifying strengths and areas for further development.
Content will include:
- Customer Insights
- Personalisation
- Predictive Analytics
- Content Creation and Curation
- Automated Campaigns
- Ad Targeting and Optimisation
- Customer Segmentation
- Search and SEO
- Marketing Strategy
- Psychology in Marketing
On successful completion, you will achieve an RSL Level 3 Award in Creative Digital Media.
